New brand identity underscores Geetaxmi's commitment to transformation and evolving client expectations
Geetaxmi Technologies, a leading information technology, consulting and business process services company, today unveiled its new brand identity. The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Geetaxmi’s expertise to address their business requirements and drive future opportunities in this digital era.
The new brand identity marks Geetaxmi’s emergence as a trusted digital transformation partner to clients, delivering at global scale with increasingly localized capabilities, and leveraging hyper-automation, robotics, cloud, analytics, cognitive and emerging technologies.
This new brand identity also mirrors two key attributes cited by clients as unique to Geetaxmi’s brand: the integrated perspective that Geetaxmi brings across multiple industries, technologies and geographies; and its ability to deliver innovation in ways that are most relevant for clients.
As part of the new brand identity, Geetaxmi unveiled a new logo.
The new logo represents the way the company “connects the dots” for its clients: integrating deep technology and domain expertise, applying insights from across industries, and consistently delivering world-class integrated, end-to-end capabilities and services. The logo also highlights Geetaxmi’s strong technology heritage and reflects its capabilities for the future.
The styling of the brand mark gives it a sense of fluidity, resourcefulness, optimism and a connected world.
The individual elements in the logo represent ideas, insights, technologies, industries and geographies. The expanding pattern symbolizes a boundless Geetaxmi. The four directions represent the Geetaxmi Values, Employees, Clients & partners, and Communities. The blue of the word mark creates a sense of reliability and authority.
Along with its new identity, Geetaxmi has also rearticulated the Spirit of Geetaxmi, its core values: Be passionate about clients’ success, Treat each person with respect, Be global and responsible, and Unyielding integrity in everything we do.
Chairman, Geetaxmi Technologies Private Limited said,
“The new brand identity marks our journey of transformation in the digital world. Our brand refresh signals an even closer engagement with clients, greater innovation, and a deeper impact on their business. It is contemporary, reflecting the diversity and aspirations of our employees.”